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Legal

DMCA & Copyright Policy

Last updated: October 29, 2026

Serious Traffic respects intellectual property rights and expects our advertisers and publishers to do the same. We respond to notices of alleged copyright infringement under the U.S. Digital Millennium Copyright Act (DMCA) and similar laws elsewhere.

Please note that Serious Traffic is an ad network: we deliver advertisements, but we do not host the websites or apps on which they appear. Notices about content on a publisher's own website should also be sent to that website's operator or host. If the infringing material is part of an ad served through our network, or an ad links to infringing material, we will act on it.

1. Filing a notice

Send your notice to info@serioustraffic.com with the subject "DMCA notice". It must include:

  1. Your physical or electronic signature, as the rights holder or someone authorized to act for them.
  2. Identification of the copyrighted work you claim is infringed.
  3. Identification of the infringing material and enough information to locate it, such as the ad creative, landing page URL, and where and when you saw it.
  4. Your name, address, telephone number and email address.
  5. A statement that you believe in good faith that the use is not authorized by the rights holder, its agent or the law.
  6. A statement that the information in your notice is accurate and, under penalty of perjury, that you are authorized to act for the rights holder.

Incomplete notices may not be processed.

2. What we do

When we receive a valid notice we will remove or disable the material concerned, notify the advertiser or publisher responsible, and keep a record of the notice.

3. Counter-notice

If your material was removed and you believe this was a mistake or misidentification, you may send a counter-notice to the same address. It must include your signature, identification of the removed material and where it appeared, a statement under penalty of perjury that you believe in good faith it was removed by mistake or misidentification, your name, address and phone number, and your consent to the jurisdiction of the competent courts and to accept service from the person who filed the original notice. We may restore the material unless the complainant informs us within 10 business days that they have started legal action.

4. Repeat infringers

We terminate, in appropriate circumstances, the accounts of advertisers and publishers who repeatedly infringe the rights of others.

5. False claims

Knowingly making false statements in a notice or counter-notice can make you liable for damages, including costs and legal fees.